Posted On : 24-Mar-2018

Q1: What are the 4 "Ps" in marketing?

• A. Product, Price, Population, Promotion
• B. Production, Price, Place, Promotion
• C. Product, Price, Place, Promotion
• D. Production, Price, Population, Promotion

Q2: What is the term called for division of products as per their similar characteristics

• A. Labeling
• B. Branding
• C. Standardization
• D. Grading

Q3: Channels of Distribution come under the purview of which of the following.

• A. Place Mix
• B. Product Mix
• C. Promotion Mix
• D. Price Mix

Q4: What are the 4 ?Cs? in marketing which come under strategic planning?

• A. Cost, Consumer, Conditions, Capital
• B. Cost, Consumer, Communication, Capital
• C. Cost, Consumer, Communication, Convenience
• D. Cost, Consumer, Capital, Convenience.

Q5: What is penetration pricing?

• A. setting a similar price as competitors
• B. setting a low price to gain market share
• C. setting a higher price to stand out in the market
• D. setting a higher price and then lowering it to attract atteming

Q6: What is the full form of SBU?

• A. Strategic Buyer?s Unit
• B. Static Business Utility
• C. Supportive Buyer?s Utility
• D. Strategic Business Unit

Q7: What kind of advantage does an organization have that delivers goods and services more efficiently over its competitors

• A. Competitive Advantage
• B. Strategic Advantage
• C. Marketing Advantage
• D. Technological Advantage

Q8: In which of the following market structures is the degree of control over the price of its product by a firm very high?

• A. Imperfect Competition
• B. Perfect Competition
• C. Oligopoly
• D. Monopoly

Q9: In oligopoly market there is one firm which dominates the market,such oligopoly market is known as

• A. Competitive Oligopoly
• B. Pure Oligopoly
• C. Partial Oligopoly
• D. Non-competitive oligopoly

Q10: Which one of the following come under the category of Veblen goods?

• A. Convenience goods
• B. Conspicuous goods
• C. Specialty goods
• D. Industrial goods