MBA grads, lets test your marketing knowledge?
MBA grads, lets test your marketing knowledge
Author : Adiyogi Quiz Master
Posted On : 24-Mar-2018
Q1: What are the 4 "Ps" in marketing?
- A. Product, Price, Population, Promotion
- B. Production, Price, Place, Promotion
- C. Product, Price, Place, Promotion
- D. Production, Price, Population, Promotion
Q2: What is the term called for division of products as per their similar characteristics
- A. Labeling
- B. Branding
- C. Standardization
- D. Grading
Q3: Channels of Distribution come under the purview of which of the following.
- A. Place Mix
- B. Product Mix
- C. Promotion Mix
- D. Price Mix
Q4: What are the 4 ?Cs? in marketing which come under strategic planning?
- A. Cost, Consumer, Conditions, Capital
- B. Cost, Consumer, Communication, Capital
- C. Cost, Consumer, Communication, Convenience
- D. Cost, Consumer, Capital, Convenience.
Q5: What is penetration pricing?
- A. setting a similar price as competitors
- B. setting a low price to gain market share
- C. setting a higher price to stand out in the market
- D. setting a higher price and then lowering it to attract atteming
Q6: What is the full form of SBU?
- A. Strategic Buyer?s Unit
- B. Static Business Utility
- C. Supportive Buyer?s Utility
- D. Strategic Business Unit
Q7: What kind of advantage does an organization have that delivers goods and services more efficiently over its competitors
- A. Competitive Advantage
- B. Strategic Advantage
- C. Marketing Advantage
- D. Technological Advantage
Q8: In which of the following market structures is the degree of control over the price of its product by a firm very high?
- A. Imperfect Competition
- B. Perfect Competition
- C. Oligopoly
- D. Monopoly
Q9: In oligopoly market there is one firm which dominates the market,such oligopoly market is known as
- A. Competitive Oligopoly
- B. Pure Oligopoly
- C. Partial Oligopoly
- D. Non-competitive oligopoly
Q10: Which one of the following come under the category of Veblen goods?
- A. Convenience goods
- B. Conspicuous goods
- C. Specialty goods
- D. Industrial goods
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